 Alchemist is a brand striving to mix high fashion with ethical fashion. Currently, 92% of Alchemist's production takes place in Europe, a decision the brand made to reduce their carbon footprint and ensure the protection of their workers' rights. Alchemist is also a member of the Fair Wear Foundation, a non-profit organization that works to improve labor conditions in the fashion industry.
1 Comment
6/30/2019 12:03:34 am
We all know that the competition among different clothing lines is very tough. Especially in Europe where people are just casually wearing signature brands as iff these items aren’t pricey. Though it’s going to be a huge challenge for newcomers to compete with the existing brand, giving it a try wouldn’t be that harmful. I believe that Alchemist can do it as long as they have a proper marketing strategy and of course, if their products are unique that separate these from other clothing brand! Alchemist can be bigger, that’s for sure. Leave a Reply. |
Author
Allie Gardner is a DC-based nonprofit professional working to eradicate human trafficking. She holds a Master's in Public Anthropology from American University. Archives
August 2016
Products and Causes
All
|
RSS Feed